Bigger is Better | Less is More

  BIGGER is Better, LESS is More – Key Strategies in Retail & Wholesale

In the retail and wholesale business, two powerful principles drive success: “Bigger is Better” and “Less is More.” Focusing on high-volume hero products not only builds brand visibility—“get famous for something”—but also creates a halo effect, drawing customers to other categories.

Large-volume sales drive profitability by increasing turnover and lowering per-unit costs, pushing profits upward while reducing overall product costs. This strategy ensures high customer engagement, repeat purchases, and stronger market positioning—making sure that every store visit translates into meaningful sales.

vivek