Book: who moved my cheese!
Core Idea: Change is inevitable — the only real choice is how fast you adapt to it. Insight 1: The book frames its lessons as a parable told at a class reunion, because a story about "cheese" (a stand-in for anything you want — a job, a account, a market share number) lets people discuss change without feeling personally criticized. Insight 2: Four characters carry the whole argument: two mice, Sniff and Scurry, who react on instinct, and two "littlepeople," Hem and Haw, who react with beliefs, emotion, and overthinking — showing that intelligence can sometimes slow down adaptation rather than speed it up. Application: Before your next category review, name your own "cheese" explicitly (a client, a share point, a legacy SKU) — you can't notice it moving if you've never defined what it is. Chapter 1: Finding Cheese Core Idea: Success can quietly turn into complacency the moment you stop checking whether the thing you depend ...
