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Vivek Lad

Retail industry Blog FMCG , Grocery and Supermarket format. TRAINING AND CONSULTING

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book: catalyst

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Flow: The Psychology of Optimal Experience

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BOOK SUMMARY - EAT THAT FROG

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Viv: A senior professional with 18+ years of experience in FMCG, eCommerce, Retail, and Consulting, specializing in category management, sales strategy, and data analytics. Skilled in managing multi-channel operations including General Trade, Modern Trade, and Online, with a strong focus on profitability and market expansion

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